As featured on NewsNow: Football news

​Nearly 70,000 see Seattle Sounders win MLS Cup Final

Seattle Sounders defeated Toronto FC 3-1 in this year's MLS Cup final.

All the goals came in the second half from Kelvin Leerdam (57'), Víctor Rodríguez (76'), Raúl Ruidíaz (90') and a late consolation for Toronto from Jozy Altidore (90'+3').

It was the first year under the league's revised single-elimination play-off format, which resulted in an uptick in attendances and viewership, reports, www.sportspromedia.com/.

Even before Sunday's final, which saw 69,274 supporters turn out at CenturyLink Field, the second-highest in MLS Cup history, the play-offs had achieved a record high average attendance of 31,100 per game.

TV ratings were also up across all MLS broadcast networks, with the Eastern Conference semi-final between local rivals Los Angeles Football Club and the Los Angeles Galaxy the league's most viewed play-off game ever on US sports broadcaster ESPN.

Overall, the play-offs delivered a 66 per cent increase in viewership for ESPN over the regular season, which saw an average audience of 246,000 viewers tune in across the broadcaster's 31-game schedule.

In addition, MLS said the 2019 play-offs achieved the highest digital engagement in post-season history. Engagement with the MLS website was up 47 per cent on last year, while the league's official app enjoyed a 30 per cent boost over 2018. Twitter video views also increased 86 per cent and minutes watched were up 113 per cent.

Tags
MLS News
Ian Ferris
About the author

Ian Ferris

Have your say
×

Subscribe and go ad-free

For only $10 a year

  1. Go Ad-Free
  2. Faster site experience
  3. Support great writing
  4. Subscribe now
Launch Offer: 2 months free
×

Subscribe and go ad-free

For only $10 a year

Subscribe now
Launch Offer: 2 months free