Ekitike left Eintracht Frankfurt for Liverpool for a fee of €90m.
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After scoring in victory over Everton on Saturday, Ekitike told RMC: "€90 million? I don't care. I don't care. I'm just focusing on the game.
"Everything that can be said outside, the transfer price, it is what it is. Football has changed (laughs). You have a big transfer on your back? Play football."
The France international also said: "It's really nice. I want to score every game, if you ask me. I didn't score in the last one, but I always look for a way to make the difference. It could be a goal, an assist, a move to create space for a teammate.
"That's fine. In the end, the most important thing is the team, and today (yesterday, ed.) it's the three points."