Palmer reportedly wanted to trademark his famous "ice cold" goal celebration with the name "Cold Palmer". However, he was stopped in his tracks when Chateau Palmer, which is in the Margaux region in Bordeaux, believed a trademark of the name would be a threat to its own brand.
These products reportedly included clothes, food, toys, toiletries, razor blades, diet drinks and alcohol. Now, according to The Sun, Palmer has lost the legal battle and his “legal team has now amended its Intellectual Property Office documents to head off the clash”
The case came as the vineyard believed that if Palmer started to sell alcohol (primarily wine) then their brand would suffer damage due to confusion.
Chateau Palmer was named after a British army officer Charles Palmer, who acquired the estate in 1814, then named Chateau de Gascq and been around before Palmer’s club Chelsea has existed.
Royal wine merchant Berry Bros & Rudd says: “At their best, the wines of Ch. Palmer are among the greatest anywhere in Bordeaux.”
A bottle of its Cru Classé Margaux from 1970 is shockingly priced at £750.