Rogers, 23, has been one of the better forwards in English football over the past couple of seasons, playing a key role in Aston Villa’s Europa League triumph in 2025-26.
Several top Premier League clubs are said to be keen on signing him this summer, in particular Chelsea and Arsenal.
According to the Daily Mail, however, Villa have no intention of letting him leave for anything less that £100 million.
In fact, it would likely need a bid well north of that for them to consider a sale as Villa base the price on other potential big moves.
It’s understood that Man City’s potential £120 million move for Elliot Anderson and Yan Diomande’s £100 million asking price have had an impact on the fee Villa demand.
