From hiring pick pocketers during a team dinner to using massive speakers to try and replicate the Anfield atmosphere during training, Arteta is becoming well known for his bizarre attempts to secure ‘marginal gains.’
According to a report from the Telegraph, the Spaniard revealed his latest plan when speaking at the Lead Better, Live Better Summit 2025 earlier this month.
Arteta told the event at the Londoner Hotel in London: “To many places. It’s a constant improvement. I can wake up one day and say ‘my process on match day is not good enough.
“Why we are communicating to the players, starting from between us coaches to the analysts, to the other guys, to actually how the message is delivered. I don’t like it. Who is the best at that?'
“So, the British fighter planes, for example. I will get in touch with those guys, how they communicate, because that is life or death.
“I’m sure they don’t use 20 phrases or 20 words if there is one word. Don’t say ‘nah, the wind is coming this way, now you have to turn left’, because boom, dead. So, it will be one word.
“So what is it? How specific can we be? How clear can we be? And bring them (the pilots) in and say ‘I want you to analyse our process, three days, how we communicate, how we do that in training, how we do that and I want to get better at this’.
“And be vulnerable, you know, and get it smashed and say ‘you guys are terrible at this, you need to improve’ and so ‘OK, we are going to get better at this’.
“Getting to understand these people, how they think, how they operate, how this relates to Formula One, how this relates to something else and try to improve on that.”