Tribal Football

Chelsea reach front of shirt sponsor agreement for remainder of the season

Chelsea reach front of shirt sponsor agreement for remainder of the season
Chelsea reach front of shirt sponsor agreement for remainder of the seasonREUTERS

Chelsea have reached an agreement with Industrial AI company IFS to be their front-of-shirt sponsor for the rest of the season.

The Premier League giants have been without a permanent front of shirt sponsor since their agreement with telecommunication company Three ended in 2022-23.

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Chelsea had DAMAC as a sponsor for the final seven games of last season and have now signed a similar deal with IFS.

The valuation of the agreement with IFS, who will remain a partner of the club until 2028 is yet to be disclosed.

“We are incredibly proud to partner with IFS and leverage their leading-edge AI software to help propel the club to even greater success,” said Jason Gannon, president of Chelsea FC.

“This partnership is a statement of intent to keep leading in this field, harnessing the opportunities advanced technology brings and unlocking the power of AI to improve everything we do on and off the pitch.”