Alvarez has confirmed admirers amongst Barca's top brass ahead of the summer.
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But the Argentina international insists he's not paying attention to the media speculation.
He told AS: "I try not to give importance to what they say. Every week new things come out, new information.
"I try not to waste energy on that, focus on what we are doing. It is the most important moment of the season, I want to be well to be able to help the team and do great things here.
"I can't be going out to clarify and deny anything that comes out all the time. I try not to give importance to social networks because it becomes a ball of lies.
"I don't waste energy on that, I save them for the things that interest me and to help the team."