With Robert Lewandowski expected to leave Barcelona once his contract expires at the end of the season, the La Liga leaders are on the hunt for a replacement.
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According to ESPN, Barcelona have their sights well and truly on Alvarez, 26, and have been long term admirers.
The report adds that the Catalan club have now opened a dialogue with Atletico Madrid over a potential move.
It’s not expected to be simple, however. Atletico Madrid will demand a fee of around €120 million for the striker.
Barcelona’s ongoing financial constraints will make that incredibly tricky to get over the line.