As is tradition, the Dutch football season is opened by the Johan Cruyff Shield, the game between the reigning Eredivisie champions and KNVB Beker winners.
Coming in as the hopefuls in the lion's den, Go Ahead Eagles took the lead in the first half after sloppy defending kept the hosts from impressing early on. A swift combination earned Dean James the chance to get the ball to Mathis Suray, who skillfully slotted the ball home past Bayer Leverkusen loanee Matej Kovar.
PSV got chances aplenty, but had trouble converting them as Ismael Saibari blasted a couple over the bar and Guus Til saw his effort expertly saved by Jari De Busser.
Relief soon hit the home crowd when Gerrit Nauber ricocheted the ball into his own net, just as Ivan Perisic's frustration boiled over after struggling in the opening 80 minutes.
PSV completed the turnaround not much later when Guus Til got Sergino Dest in a prime position to attack De Busser's goal. The right-back emphatically hit the ball home, giving PSV their first lead of the evening after 84 minutes.
PSV held onto their lead in the final minutes, earning them their first piece of silverware of the season.