England's home jersey costs up to £135 on the Three Lions' website, sparking debate as to how the average fan can afford one before the start of this summer’s competition across the US, Mexico and Canada.
Nike rolled out kits for several countries including Canada and France whose fans have reported problems with the kits online alongside England supporters.
Nike has admitted that its World Cup kits suffer from a design flaw affecting the shoulder area, causing part of the shirt to stick up and looks disfigured.
Now, the American sportswear brand has released a statement as they confirmed that a major mistake has been made.
“During the recent international break, we observed a minor issue with our Nike national team kits, most noticeable around the shoulder seam.
“Performance is unaffected, but the overall aesthetic is not where it needs to be.
“We are a global team of best-in-class designers, creators and dreamers who spend every day thinking about how to innovate, challenge ourselves, and take risks that push the beautiful game.
“We always hold ourselves and our products to the highest standards and this fell short. We're working quickly to make this right for players and fans, because every kit should reflect the care, precision and pride that the game deserves.”
The Daily Mail report that Nike partially leaned on AI during the design process for their latest line of kits for the World Cup which may explain why they are not up to standard.
England have had a kit deal with Nike since 2013 but as fans grow more frustrated, the deal may be changed for the next World Cup.