As featured on NewsNow: Football news

​The Real Thing for Orlando City and Coke

Orlando City have forged a new partnership with The Coca-Cola Company, reports, www.sportspromedia.com/.

Under the deal, announced this week, Coke becomes the official carbonated beverage and bottled water partner of the club, while its Zico brand is now designated as the official coconut water of the team.

Coke, which is already a central partner of MLS, will have exclusive pouring rights in the new downtown soccer stadium that will serve as the future home for Orlando City and the Orlando Pride National Women's Soccer League (NWSL) outfit.

Coke plans to run activations at fan zones inside the stadium whilst collaborating with the club on youth development and community projects. Financial terms of the deal were not disclosed.

"This is an exciting time for our city as the sport is on the rise in the US and Orlando like never before," said Orlando City founder and president Phil Rawlins.

"Our partnership with Coca-Cola, a company that has demonstrated its passion and commitment for soccer at a domestic and global level, speaks volumes to the world-wide attention our fans have helped us capture from reputable global brands."

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Ian Ferris
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Ian Ferris

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