West Ham United have launched an audacious bid to sign Bournemouth striker Callum Wilson.

The Cherries are reluctant to sell their star striker, who was wanted by Chelsea in January.

Their resolve might be tested, however, with the Hammers ready to offer £35m for the England international, according to The Sun.

West Ham have been forced to look for alternative forward targets with Maxi Gomez looking likely to join Valencia.

27-year-old Wilson is now the primary option for Manuel Pellegrini, but the east London club will struggle to convince Eddie Howe to part with one of his best players.