Tottenham and England star Dele Alli is the Premier League's most marketable player, according to a SportsPro study, reports the London Evening Standard.

The 20-year-old has enjoyed a meteoric rise from the third tier of English football all the way to the England national team, for whom he is expected to feature prominently in France this summer.

Alli cost Spurs just £5m in January 2015 but his value in today's transfer market has soared following a superb debut season in the Premier League.

The midfielders form has also led to off-field opportunities and he is in line for an Adidas boot deal worth over £8m, which reflects his standing on SportsPro's list of the world's 50 most marketable athletes 2016.

The list does not strive to only include athletes who are the highest-paid but instead focuses on those who can offer marketers 'bang for their buck', as well as others who are yet to fulfil their potential, despite boasting huge profiles.

Just seven footballers secured a place on the list, of which Alli is the youngest.

But the leading light in regards to football is Juventus talisman Paul Pogba, who ranks at number two behind Golden State Warriors point guard Stephen Curry.