Brereton Diaz's enhanced profile has brought him to the attention to clubs across Europe.
Sevilla had made initial enquiries into his availability.
They thought his deal was up in the summer so could get him cheap.
But Rovers can take up the one-year option in Brereton Diaz's contract and will do all they can to keep him.
That is unless there is a huge offer this window or at the end of the season.
Blackburn are aware that Brereton Diaz is also keen to play abroad later in his career.
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