Ramon Alarcon has been named new chief executive officer of Real Betis.

Alarcon has been running Betis' business department since 2016 and now takes charge of the total running of the club.

Since his arrival, the club has multiplied its commercial and ticketing income, which has gone from 6 to 17 million euros and from 9 to 14 million euros, respectively.

The current budget expects income to increase to 23 million euros and ticketing income to 25 million euros, bringing them closer to the total milestone of 50 million euros.

During this period, Betis has reached the figure of 70,000 members, including more than 50,000 season ticket holders, a quota for which there is a long waiting list.