Norwich City have slapped a £6 million price-tag on Grant Holt.
The centre-forward as already had a transfer request turned down by the Canaries.
The Mirror says West Ham United boss Sam Allardyce has been told it will take £6m to land Holt.
Allardyce will also face competition from ex-Norwich boss Paul Lambert's Aston Villa and newly-promoted Reading for the want-away striker.