Major League Soccer (MLS) in North America, has announced a partnership with skincare brand Neutrogena to help raise awareness about skin cancer, reports, www.sportspromedia.com
The partnership, which includes the hashtag #ChooseSkinHealth, will promote Neutrogena's campaign around all of the MLS venues.
There will be numerous reminders around all 20 grounds to ensure fans are wearing sunscreen, while matchday shirts, balls and referee kits will all feature promotional material.
MLS 'ball kids' will be outfitted in #ChooseSkinHealth T-shirts, while players will be provided with branded sweatbands to wear during games.
Suzy DePrizio, group brand director of Neutrogena Suncare, said: "On average, more than 350 Americans are diagnosed with skin cancer every hour. It's our dream to reduce the risk to the smallest possible number.
"Through our campaign with Major League Soccer, we hope to inform, inspire, and influence our fellow soccer community to start protecting themselves and their loved ones, and help us make our dream a reality."