A brochure emerged this week detailing Peter Kenyon's alliance with GACP Sports, a Florida-based investment firm, aiming to raise cash, and promising big returns for anyone buying a stake in the Toon.
Bruce said on Friday: “All the players are professionals. They've heard it all before. They've probably seen it how many times? Five? Six? Twice a season for the last five years? It's common knowledge the club's for sale.
“It's an on-going saga, isn't it? Until it's bona fide. I think people are saying 'here we go again'.
“It's got nothing to do with me. I'm not really bothered about it. I've been involved with them before. It's something I can't really influence.
“Lee Charnley runs the club fantastically well on a day-to-day basis. We have regular contact, every day, twice a day. I'm fine with it.
“I've been involved in it all before at Aston Villa. I've been involved in a takeover at Birmingham City. If it's true, then I get involved.The only thing I can influence… hopefully we can play better than we did last Saturday."