Online trading services firm Plus500 has expanded its portfolio of soccer partnerships by becoming the new main sponsor of Atalanta, reports, www.sportspromedia.com/.

Starting in September, the three-year deal will see Plus500 replace chemicals, plastics and synthetic fibres company RadiciGroup on the front of the Serie A club's playing shirts for both domestic and European games.

The financial terms of the deal, which was brokered by WH Sports, were not made public.