As featured on NewsNow: Football news

​Roma drive off in a Nissan

Roma have entered into a partnership with Japanese car manufacturer Nissan, reports, www.sportspromedia.com/.

The two parties have signed an agreement to promote and encourage the use of electric vehicles in Italy. The sustainable collaboration will see Nissan branding across the city of Rome and the club's home ground, the Stadio Olimpico.

Furthermore, Giallorossi players will lend their images to a series of advertising campaigns for the zero-emission cars.

"We're proud to welcome Nissan as partner of the Giallorossi," said Umberto Gandini, Roma's chief executive. "Nissan are a prestigious brand with whom we share the same commitment - within our respective areas - of consistently devising new, cutting-edge products to meet the needs of a growing market.

"This new partnership will allow us to once again prove that our company plans to consolidate its position at the top of the sporting and business worlds."

Video of the day:

Ian Ferris
About the author

Ian Ferris

×

Subscribe and go ad-free

For only $10 a year

  1. Go Ad-Free
  2. Faster site experience
  3. Support great writing
  4. Subscribe now
Launch Offer: 2 months free
×

Subscribe and go ad-free

For only $10 a year

Subscribe now
Launch Offer: 2 months free