The hype around the autobiography of retired Manchester United manager Sir Alex Fergusonâ€™s autobiography is building.
The Daily Mail says publishers Hodder & Stoughton are planning a Harry Potter-style book launch to maximise the impact of Fergusonâ€™s autobiography.
There will be no copies made available to the media until just three hours before the former Manchester United manager holds a press conference at the Institute of Directors in Pall Mall on October 23 - the day before publication. This is similar to tactics used by Bloomsbury to keep the contents of JK Rowlingâ€™s books a secret until a stage-managed moment when all is revealed.
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