ChampionshipBristol City have completed the signing of striker Matty Taylor from rivals League OneBristol Rovers for an undisclosed fee.
The 26-year-old, who has scored 19 goals in 33 appearances this season, has agreed a two-and-a-half-year deal with the Championship club.
He is the first player in 30 years to swap Rovers for City since striker Trevor Morgan did so in January 1987.
"I think we've got ourselves a natural goalscorer," Bristol City manager Lee Johnson told the club website.
"It'll be a big step up in standard for him, but he's been able to deal with every challenge that's been thrown at him so far in his career."