Newcastle United owner Mike Ashley says he will be careful about who he sells the club to.

Indian businessman Anil Ambani has publicly ended his interest after failing to get a response from the club, although that may not be the end of the story, while Chinese billionaire Xu Rongmao has also been linked with a bid.

But Ashley is adamant that he will not sell to anyone he believes cannot give the fans what they want.

He said: "If I can't sell the club to someone who will give the fans what they want, then I shall continue to ensure that Newcastle is run on a business and football model that is sustainable.

"I care too much about the club merely to abandon it.

"I have the interests of Newcastle United at heart. I have listened to you. You want me out.

"That is what I am now trying to do, but it won't happen overnight and it may not happen at all if a buyer does not come in.

"You don't need to demonstrate against me again because I have got the message.

"Any further action will only have an adverse effect on the team. As fans of Newcastle United, you need to spend your energy getting behind, not me, but the players who need your support.

"I am determined that Newcastle United is not only here today, but that it is also there tomorrow for your children who stand beside you at St James' Park."