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​Tottenham chairman puts value on stadium naming rights

Tottenham Hotspur chairman Daniel Levy has put a UK£25 million (US$32.6 million) per year valuation on the naming rights for the club's new 62,000-capacity stadium, according to the Daily Telegraph newspaper, reports, www.sportspromedia.com/.

The Premier League outfit moved into their UK£1 billion Tottenham Hotspur Stadium earlier in the year and are actively in the market for a naming rights partner, though Levy has recently said publicly that the club is not currently close to a deal.

According to the Telegraph report, Spurs are seeking a rights deal over an initial 15-year period, which would price any potential partnership at UK£375 million (US$489 million). Manchester City's annual UK£22 million (US$28.7 million) naming rights deal with Etihad, the Abu Dhabi-based airline, holds the record for an English soccer stadium.

Levy recently confirmed that Spurs were still in the market for a naming rights deal, though had yet to find a suitable partner.

He told the Evening Standard: "We are only going to do a naming-rights deal if we get the right brand, in the right sector, on the right money.

"If we can't meet those three criteria, we won't do it. At the moment, we haven't found a company that meets all three criteria. We are not really close to anything on that at the moment."

A recent study released by US-based consulting firm Duff & Phelps valued the naming rights to Spurs' new stadium much lower at UK£17.5 million (US$22.42 million) a year.

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Ian Ferris
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