As featured on NewsNow: Football news

​Real Sociedad reveal main sponsor

Real Sociedad have announced Singapore-based sports media platform Goodball.com as their main sponsor for the 2019/20 season, reports, www.sportspromedia.com/.

The financial terms of the arrangement have not been disclosed, but Spanish newspaper El Diaro Vasco reports that the contract will see Goodball.com part with €1.5 million (US$1.7 million) each year to appear on the front of the La Liga club's playing shirts.

In addition, Goodball.com, which uses artificial intelligence (AI) to provide its users with relevant sports news and analysis, will have a presence on the team's training wear, while it will also have the right to carry out various activations in partnership with the club.

Real Sociedad played without a main shirt sponsor during the 2018/19 season and have been without a partner for the inventory since their deal with telecoms company Euskaltel expired at the end of the 2017/18 campaign.

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Ian Ferris
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