HomeServe, the West Midlands based home emergency company has signed a deal as the shirt sponsor for West Bromwich Albion, reports euFootball.BIZ. HomeServe's marketing activity will communicate its new telephone number on the team kit - an opportunity for the business to use the shirts as a direct response media.

Jon Florsheim, Chief Executive, HomeServe Membership commented: "In choosing a sponsorship partner we felt it was important to acknowledge our West Midlands roots and so we were very pleased to be able to strike a deal with West Bromwich Albion and support the team over the next season.

"As well as supporting the team, we will of course do our best to support the fans too, ensuring they never miss a game as a result of a home emergency!"

Albion chief executive Mark Jenkins said: "We are delighted to have HomeServe on board, particularly as this sponsorship brings together two highly-prominent West Midlands brands.

"In the current economic climate the club is pleased our shirts will feature a successful locally-based company with an international profile at the start of a new initiative.

"We can now start branding our new home and away kits with the HomeServe logo and sales dates will be announced shortly."