Saudi Arabia's interest in buying into Serie A has gone cold.

TMW says the nation's Public Investment Fund (PIF) had been in talks with three of Italy's biggest clubs earlier this year about shareholding or even a full-blown takeover.

But after initial meetings with AS Roma, Inter Milan and Juventus, the trail has run cold.

It's now emerged that PIF have been instructed to throw their financial weight behind the local Saudi Pro League given it's success and popularity this season.

Saudi powerbrokers wish for the momentum to continue, so leading to more player investment in the coming transfer windows.