Manchester United's marketing men are excited by Javier Hernandez's growing profile.
The Daily Mail says shirts carrying Hernandez's nickname 'Chicharito' have sold more than any other in United stores around the world over the last nine months, while he is understandably doing much for the club's profile in Central America.
Sources at United have indicated that they see the striker's profile increasing still further in recent years.
Meanwhile, Sir Alex Ferguson himself simply believes that his partnership with Wayne Rooney can form the basis of his team's attacking thrust for the years to come.