Lyon president Jean-Michel Aulas has told Arsenal to get serious about Houssem Aouar's valuation.
Gunners chief Mikel Arteta is a big fan of the France international and has been chasing the midfielder's signature for the last few weeks.
Arsenal have, so far, tabled two offers for the 22-year-old's services, both of which have been rejected by the Ligue 1 giants.
Aulas is willing to let Aouar - who made his 100th league appearance for Lyon last weekend - leave if the club's asking price is met.
He told Le Progres: “If Pepe is worth the price that they paid for him, then Houssem, who is an international player, is worth more than €30m."