Chelsea manager Frank Lampard is not bothered by higher expectations at the club this season.
The Blues boss knows that he cannot be content with a top-four finish.
Given the club's huge spending spree this summer, fans, the board and owner Roman Abramovich will be expecting a title challenge and trophies.
And Lampard is not bothered by those aspirations.
"No matter what goes on at the club, there will always be pressures," Lampard told reporters during a virtual press conference.
"I thrive off those pressures and I enjoy them. I understand the different nature of pressure coming this year. It is why I love doing it.
"I didn't come into this job to fight for fourth place, although I know last year that it was an achievement and one of the goals that we set out to. I didn't come in just to bring academy players into the first-team and say I made debuts for this many players; I came here to win.
"Any club at our level has to try and tick the major boxes and recruitment is a huge part of that. Last year we weren't able to recruit in a big way. I wasn't able to bring in players I felt might be helpful for the way I wanted to go and the style I wanted to play.
"This year, I have been able to have some impact on that. But the club has, more importantly, being able to make decisions to bring in players. It changes the landscape, yes, but I am excited by that as much as feeling the pressure. I am ready to go and work."