La Liga has surpassed 100 million followers across its social platforms, reports, www.sportspromedia.com/.

The organisation currently has 22 profiles on 12 different social media platforms including Facebook, YouTube, Instagram, TikTok, and 11 channels on Twitter, including a dedicated esports profile, engaging with a global audience in more 15 languages.

La Liga also has a presence on four platforms in China, Weibo, WeChat, Douyin and Toutiao; two in Russia, including OK and VKontakte; as well as the communications app Line that is popular in Japan, Thailand, and Indonesia.

La Liga also claims to be the first soccer body in the world to reach five million subscribers on its YouTube channel.