Los Angeles Football Club (LAFC) have announced a multi-year partnership with retail brand Target that sees them become the first Major League Soccer (MLS) club to sign a sleeve sponsorship deal, reports, www.sportspromedia.com/.
Starting in January 2020, the agreement will see Target's bullseye logo displayed prominently on the sleeve of the North American soccer team's jerseys, joining primary shirt sponsor YouTube TV on the club's playing kits.
The terms of the arrangement, which lists Target as the official retail partner of LAFC, have not been disclosed, but the Athletic said that MLS sleeve deals could be worth anywhere between US$500,000 and US$1 million per year.
LAFC are the first MLS team to sell the 2.5-by-2.5 inch inventory since the league announced the approval of sponsored sleeve patch sales in October last year. Only teams with a primary shirt sponsor can take advantage of MLS's new initiative, which is a multi-year pilot programme.
"This is another historic day for our club as we welcome Target to the Black & Gold family," said LAFC president and owner Tom Penn. "Target is an innovative leader that shares our passion for culture, community and inclusivity. We're proud to showcase Target on our jerseys and throughout the LAFC community."
