Giorgio Ricci, the chief revenue officer of Serie A champions Juventus, has urged the Italian top flight to schedule more early kick-offs to help the club grow their audience in Asia, reports, www.sportspromedia.com/.

The 2019/20 Serie A season gets underway on Saturday, and the first two weeks will see all games start no earlier than 6pm local time, which is midnight in Beijing. From the third round onwards, one game every Sunday will begin at 12:30pm, while there will also be one 3pm kick-off slot on Saturdays.

In contrast, the Premier League and Spain's La Liga both stage matches earlier in the day to maximise their viewership in Asia, and Ricci has called on Serie A to revise its traditional model of playing games in the evening so that its clubs can compete for eyeballs with Europe's other major soccer competitions.

"We have to find the right balance between domestic and global audiences," Ricci told the BBC.

"It is not just about the broadcasting times, it is also about the rights distribution and who is showing the games.

"In that sense, the difference between the Premier League and Serie A is huge.

"This is a very old story and one of the more frequent reasons for fights with the league."

Juventus ranked outside the top ten in this year's edition of the Deloitte Football Money League, coming in at 11th behind all of last season's top six Premier League clubs.

According to the report, Juve recorded €394.9 million in revenue for 2017/18, but the club believe they can improve on that figure by better serving the Asian market.

A Serie A spokesman, also speaking to the BBC, agreed that the league needs to be "taking into consideration every place in the world because Serie A is broadcast in 200 territories".

However, Juventus will be forced to wait for any potential changes to Serie A's kick-off times, with the league's new domestic broadcast deals not set to take effect until the 2021/22 season.