Tottenham captain Heung-min Son has found himself unable to connect with fans due to a sponsorship deal.

The Daily Mail says as part of a sponsorship deal with Samsung, Son can't take his own selfies or touch phones belonging to fans if the product belongs to a rival company.

A social media video has shown Son having to apologise to one fan who wanted a selfie with an iPhone. However, he was filmed taking a selfie with another supporter, who had the right phone.

The South Korean great became a brand ambassador for Samsung this year.

As part of his contract, fans who don't have a Samsung phone will have to take the selfies if they ever come across the Tottenham star.