The deal represents the latest money-spinner for Wanderers, who have already allowed top darts, boxing and rugby league events to take place at the Reebok since the stadium opened 13 years ago.
"As much as we're in the biggest league in the world, and with all the finance that goes with it, we still have books to balance," Coyle told the Bolton News.
"It would be remiss for any club to not look at opportunities to create finance.
"We have all sorts of sporting events here at the Reebok because we have the infrastructure to do that, and I hope we have lots of them because if it gives me the finances to improve my team then that's what I want to do.
"This year hasn't been particularly financially great, so we've had to be inventive, but the more finance the club can generate then I'm delighted because, as a manager, I can try and build a team that takes us on."