Amazon has struck a three-year rights deal with Major League Soccer's Seattle Sounders FC, extending the company's growing interest in regional sports rights, reports SportBusiness.

The agreement, covering the entirety of Washington state, will see all Sounders FC marches not on national television streamed through Amazon's Prime Video. The team's games will also still be televised regionally through JOEtv (KZJO-TV), but the latest deal tightens the local bond between fellow Seattle-based corporate entity Amazon and the defending MLS Cup champions.

The first Sounders FC match on Prime Video will be August 26 against the Los Angeles Galaxy as the league now shifts from its recently concluded MLS is Back Tournament in Florida to market-based play. Sounders FC had previously streamed its games regionally through YouTube TV during the 2018 and 2019 seasons.

The Amazon-Sounders FC agreement covers the 2020-22 seasons, a timing driven by MLS as its national deals with ESPN, Fox Sports, and Univision Deportes expire that year, and it will ideally be able to return to the market with all of its regional and national media rights.