West Ham United boss Gianfranco Zola insists there is nothing wrong with his approach.
David Sullivan claimed it would be 'Armageddon' if West Ham were to be relegated and also admitted he wondered if Zola was 'too nice' to be a manager.
Zola declared: "If you want me to be horrible, I can be horrible.
"Yet if you treat people with respect, they give you 100 per cent. I have seen people being horrible to others and they receive nothing.
"I stick to my philosophy and this won't change it."
Zola insists he will not quit - yet - but warned Sullivan: "I am a person with principles and won't allow anybody to walk over my principles or my person. I hope that gives you an idea."