West Bromwich Albion have landed a record sponsorship deal with Bodog, one of the world's largest online gaming brands.
Roy Hodgson's side will have the company's name on their kit for the next two seasons.
"Following our most successful Barclays Premier League campaign there was a great deal of interest in becoming our club sponsor," said chief executive Mark Jenkins.
"We had a number of options and in the end Bodog presented an all-round partnership that best suits both parties.
"We look forward to helping them promote their brand in the Premier League."