West Brom boss Tony Mowbray is banking on Arsenal striker Jay Simpson to play a big role during his loan spell.

"Jay's natural position is as a centre-forward," Mowbray told the Birmingham Mail.

"Down the middle, where he can run over the top and be slipped in from the side.

"He uses his body well so he has no problems holding it up and getting it played into him - for that reason I would suggest he's a centre-forward.

"He's here to make an impact."