Villareal CF has named another ceramics brand as its fifth principal stadium partner, after signing a new deal with local tile producer Ferro, reports SportBusiness.

Under the one-year deal, Ferro will enjoy brand exposure on the façade of Villareal's Estadio de la Cerámica, known to locals as the 'Yellow Submarine'.

Ferro's logo will be displayed alongside four other ceramics sponsors local to Villareal's home province of Castellón, where tile production has been one of the area's largest industries since the 17th century.

Those four brands include Pamesa Cerámica, Villareal's main shirt sponsor, as well as Porcelanosa, Argenta and Torrecid.

In January 2017, Villareal CF renamed its stadium from El Madrigal to Estadio de la Cerámica.