Aston Villa boss Martin O'Neill is ready to use Luke Moore as bait to land Reading striker Kevin Doyle.

The Mirror says the Royals are reluctant to sell any of their prized assets and boss Steve Coppell has already turned down Sunderland's approach for Stephen Hunt.

But Villa hope offering their England Under-21 marks man in part exchange for the £7mrated forward may tempt Reading as Moore, 21, has turned down a new deal at Villa.