Carlsberg has extended its deal with Tottenham and will remain the official beer of the Premier League club until 2015, reports SportsPro. The renewal means Carlsberg will continue to have exclusive pouring rights at White Hart Lane, as well as significant branding during home league and domestic cup matches.
Carlsberg have been a partner of the London club since 2004.
Paul Matthews, Carlsberg UK's sales director, pronounced himself "thrilled" with the deal, adding: "We will be doing all we can to drive our partnership and key message to fans of both Carlsberg and Tottenham Hotspur delivering great beer, great football and great times."
Tottenham's head of global partnerships Tracey Keenan added: "As a club we take great pride in building lasting relationships with all our commercial partners and are committed to ensuring they derive maximum value from their association with Tottenham Hotspur.
"We're therefore delighted that Carlsberg UK has signed a new contract to continue as the Club's Official UK Beer Partner until 2015 and are looking forward to continuing to help develop its UK business over the coming three years."
