Sunderland has reportedly signed a 'seven-figure' deal with the Team Korea America’s Cup challenger, reports SportsPro,.
The co-marketing partnership, which will see the Black Cats logo feature on the sailing team’s yacht throughout the upcoming America’s Cup World Series and beyond, is said to run for 18 months.
Team Korea is one of eight teams competing in the 2012/13 America's Cup World Series and one of four that will contest the Louis Vuitton Cup, the winner of which will go on to challenge Team Oracle USA for the 35th America's Cup in San Francisco next year.
As part of the deal, Team Korea logos will also be incorporated inside the Stadium of Light during Premier League games.
Financial terms of the agreement have not been disclosed; however the Sunderland Echo reports it to be ‘significant seven-figure deal’.
According to Mike Farnan, Sunderland AFC’s international and national marketing director, the partnership with Team Korea “is another huge step forward for the club” as it continues to increase “awareness across continents”.
Dong Young Kim, chief executive of Team Korea, echoed Farnan’s comments: “This is a great opportunity for both partners to expand their reach to a wider audience offering a more attractive opportunity for prospective sponsors.”