Cardiff City owner Vincent Tan has no interest in being a yo-yo club.
Tan is desperate to make his mark in the top flight next season and is ready to back manager Malky Mackay in his bid to land the Stoke frontman.
Tan said: “We do not want to be a one-season wonder. Malky Mackay has a lot of things to do.
“We must support his work and be positive. We want the best for Cardiff City.
“We are in the Premier League and understand it is going to be difficult, but we will do everything we can to keep our place there.
“We want Cardiff City to be known as a Premier League club and there is work to be done.”