Fraizer Campbell, himself a former United striker who arrived at the Stadium of Light in the summer, revealed Bruce no longer terrorises the frontmen who wear the red and white of Sunderland, but he is still keen to make his mark in the weekly practice games.
Campbell said: "When he comes out on the pitch he plays up front he calls himself Denis Law and he'll say 'Denis Law is out today'. He doesn't move much, but he says he's a target man."
So what's the manager like? "Horrific," Campbell said. "Absolutely horrific."