Sunderland has announced Worldlink Group Plc as its new official sports betting and gaming partner, reports SportsPro. The three-year deal, which begins on 1st August, will see Worldlink provide specialist desktop and mobile applications together with its licensed bookmaking partner, BetButler.
Powered by Worldlink Sport, BetButler will source the best odds from over 60 bookmakers to give fans exclusive offers both at the Stadium of Light and online via the club's official website.
Sunderland AFC chief executive Margaret Byrne said: "I am absolutely delighted to welcome Worldlink as one of our key partners. They impressed us not only with their product but their commitment to a long term partnership and we are looking forward to building a successful relationship with them over the next three years."
Neil Riches, managing director of Worldlink, added: "I am thrilled to be announcing the first of several Premier League partnerships with Sunderland AFC. We are looking forward to providing the Sunderland fans with an enhanced betting experience, and developing a long term relationship with a club of such international prestige."
