Mondelez has agreed a three-year deal that will make its brands the official snacks of both the US men's and women's football teams and club Chivas USA, reports, www.sportspromedia.com/. The food conglomerate has also struck one-year individual marketing deals with MLS stars Clint Dempsey and Omar Gonzalez, and a three-year deal with Olympic gold medallist Alex Morgan, who plays for the Portland Thorns in the National Women's Soccer League (NWSL).
The deals, which all run from 2014, will make Mondelez the recipients' exclusive sponsor in each of their four snack categories: cookie, cracker, candy and gum.
"We are looking forward to our new partnership with Mondelez as the official snacks of US Soccer," said US Soccer president Sunil Gulati.
"With a large number of name brand products, we are excited to work with Mondelez to expand our reach to consumers at the international, national and grassroots level."
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