West Ham have joined of a number of club's in responding to the economic depression by cutting season ticket prices for next season, and freezing them for the following campaign. West Ham chief executive, Scott Duxbury, said: "The current economic climate is a challenge for us all. It's so important we acknowledge this and adjust our prices accordingly.

"Our fans are central to this club and everything we do. Their support has been, and continues to be, invaluable."