Peter Schmeichel, the Danish stopper who remains a legend at Manchester United, has signed a deal with Carlsberg that will see him represent the Danish beer brand throughout its Euro 2012 campaign, reports . Carlsberg is an official sponsor of this summer's tournament and Schmeichel, who is now a commentator and pundit, will feature across all of the brand's Euro 2012 advertising.

"This is a fantastic opportunity for us and we are delighted to have Peter as one of our team," said Carlsberg Group's president and chief executive Jørgen Buhl Rasmussen.

"Not only has Peter played much of his football in our two biggest Carlsberg markets - Denmark and the UK - but he is a well-known personality across Carlsberg's key markets in all of Europe and Asia. We are confident that Peter will help us to deliver another very successful Uefa Euro campaign."

"I'm delighted to be an ambassador for Carlsberg, who have such a strong connection to European football," said Schmeichel.

"I believe that Carlsberg is one of the reasons that I got the chance to play football. When I was growing up, I dreamt about playing for both my national team, Denmark, and for Manchester United.

"At that time, in the 1970s, Carlsberg had already started investing in and supporting Danish football and this provided opportunities for people like myself to get more involved in this wonderful game."

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