Singaporean-based ecommerce platform Shopee has named Cristiano Ronaldo as its regional brand ambassador, reports, www.sportspromedia.com/.

The Juventus forward will work with Shopee on a number of initiatives to engage consumers in Southeast Asia and Taiwan, including TV marketing and exclusive digital content.

Chris Feng, chief executive officer at Shopee, said: "We are delighted to announce our partnership with Cristiano Ronaldo. He is an inspiration to many, and his dedication to football matches the deep commitment we have towards our users."